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CA 110: Law Firm Marketing Tips
Law Firm Marketing Tips. Successful marketing is critical to starting a successful law firm. Marketing is a dirty word seldom used in law school. However, lawyers are constantly marketing and have done so in one fashion or another. Marketing takes many forms, some recognized as such and some forms that are not…
CA 111: Bar Association Benefits
Bar Association Benefits. Make the various national, state, county, and city bar associations a friend. Treat them with respect and they will serve a lawyer well. Embrace them, cultivate them, and reap the rewards. The purpose of this lesson is to expose lawyers to the benefits of joining and getting…
CA 112: Facebook and Other Social Media
Facebook and Other Social Media. Facebook, Twitter, LinkedIn Instagram, Pintrest, Reddit, Yelp… the list goes on and on. By now, a lawyer probably already has some sort of personal presence on one – or more than likely several – of the social media platforms that are quickly dominating our worlds, stealing our…
MK 101: Client Development & Lead Generation
Client Development & Lead Generation Every lawyer who wants to generate bankruptcy clients, build a book of business, and build a successful legal practice should take this course. A lawyer who generates clients is called a “rainmaker.” A rainmaker understands this simple truth: Marketing = Clients = Profits = Success…
MK 105: Objections to Closing Prospects
Overcoming a Prospect’s Objection to Closing This course teaches attorneys how to overcome a prospect’s objection to closing. Learn that “no” does not mean “no” in the bankruptcy sales closing context. A rainmaker understands that “no” really means that a prospective client lacks sufficient information to feel comfortable engaging the…
MK 106: Pre-Engagement Client Communications
Pre-Engagement Client Communications Every attorney should study this course before seeking his/her first client. The first lesson begins with a focus on the ethical requirements surrounding communications with prospective clients. For example, bankruptcy attorneys must be aware of the ethical rules regarding advertising and compensation imposed by their state bar.…
MK 107: Post-Engagement Client Communication System
Post-Engagement Client Communication System This course focuses on client communications after the client has engaged the lawyer to file bankruptcy. The first lesson addresses written engagement letters, which are a must in every bankruptcy case. A written statement articulating the terms of the engagement reduces the possibility of misunderstanding and…